Okay, so we recently ran a campaign across Facebook & digital music service Spotify, for our client Freya Lingerie where their customers told us what music they were listening to which described the way they felt right now!
After sorting through the 3,304 entries we have compiled the Freya Playlist Top 10, listing the most popular song entries we received:
Frey Top 10:
1. Rhianna & Eminem – Love The Way You Lie
2. Bruno Mars – Just the Way You Are
3. Black Eyed Peas – I Gotta Feeling
4. Katy Perry – Teenage Dream
5. Eliza Doolittle – Pack Up
6. Cindy Lauper – Girls Just Wanna Have Fun
7. Kings Of Leon – Sex On Fire
8. Enrique Iglesias – I like It
9. Usher – DJ Got Us Fallin In Love
10. Katrina & the Waves – Walkin on Sunshine
What did we learn about the Freya customer? Well, we learnt that they were active in the social sphere, music was important to them, they have an interest in celebrity and popular culture with many of the top 10 tracks being covered on this years X Factor show and that they were eager to keep up to date with all the latest news, offers and competitions from Freya lingerie and their sister brands.
The campaign proved a huge success with one lucky Freya fan winning a year’s supply of free lingerie and Freya’s Facebook ‘likes’ increasing by 47.58% along with increased chatter and engagement around the brand online.
If you fancy checking out the Freya Spotify playlist in its entirety, which totals 5 days worth of music and joining the 132 Spotify users who have subscribed to the playlist just click here.
