Ok, so there have been millions of ‘what 2010 holds’ or ‘predictions for 2010′ articles written but to save time I decided to digest all these and then write a succinct list of things I truely believe we should note or act upon.
Many of the ‘lists’ thus far have been truely up for debate and some have agendas I’d say.
So what can we realistically expect to play out, become very real and change the ways in which we must work?
Easy…hmmm…
So, the top ten I believe are as follows:
- The lines have truly blurred. It’s becoming increasingly difficult to draw a line between different forms of communications, especially when considering the online space. So why try and do it? Consider everything within the mix and do not try to separate.
- Successful communications programs need to integrate owned, earned and paid media to achieve their goals. Dave Fleet talked about this Forrester view and it couldn’t be more important through 2010 with reduced budgets and increasing pressures.
- Two-way communication is increasing. Wherever you look, previously one-way information flows are becoming two-way. Mainstream media feed off social media while also driving it. Advertising drives attention but also content strategies.
- Marketing is turning “inbound”.
- Products are evolving into Services.
- Consumer dialogue and co-creation are becoming the keys to Relevance and Brand value.
- Local should be key for a step by step Culture shift.
- Digital Energy will be “liquid”, as opposed to “budgeted”,which necessitates a new type of metrics and expertise.
- Measurement is key if we are to take bold steps within social comm’s.
- Reporting ‘meaningful numbers’ (not followers, members, etc) such as sentiment and comm’s reach.
There are many more for us all to consider but try as we might we can only head of a few over the coming months of planning and executing.
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