Ding-ding, round 4!
After the failure of MSN Search, Windows Live Search and Live Search, Microsoft has hauled itself up off the canvas one more time to try and deliver a knockout blow to
Google in the battle for supremacy in online search.
Bing, the Seattle-based behemoth's latest offering, is now live at
Bing.com and will be launched by a
$100m global ad campaign that will break in the UK over the next 6 months. The new search engine is being touted as a "
Decision Engine" because it claims to offer users the ability to make decisions faster - whether that decision is about making a purchase decision, planning a trip, researching a health condition or finding a local business.
So is it any good, and should your business be considering it as a viable alternative to the mercilessly effective
Google AdWords programme?
Well Bing is still only officially 5 days old, but the signs are that it will deliver a better set of results than any of its predecessors and deliver a comparable (if not better) search experience than Google.
Even if that's true though, the critical point is whether it can take some of
Google's massive UK market share - if it can (and
the signs from the USA are that it is already doing just that) then we will be recommending Bing as a channel worthy of serious consideration for our clients' advertising pounds.