Thursday, 3 December 2009

How should businesses be using Twitter?



Interesting analogy from @shelisrael!

"When the telephone was still new, a New York Times editorial asked what business manager in their right mind would allow employees to talk on the telephone, as they might give away company secrets.

Whenever a new tool comes in, there are people who are horrified about the possible implications.

Twitter is a communications tool, just like the telephone, so use it to do your job, it's another way of communicating with customers. Why would a company that trusts its employees not allow them to use Twitter?"

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