Here is a great list of US retailer examples concerning Social Media efforts. Get Elastic have compiled a shorter list than the old 110 Ways posted earlier in the year they say but nonetheless it's a great show case of some past & current examples from across the way.
Loving the Second Life Apple Store...
FACEBOOK Applications
aerie by American Eagle*
BlueNile Wishlist*
Steep and Cheap*
Zappos*
Threadless
Threadless Plus
*Internet Retailer Top 500
MYSPACE Pages
American Muscle*
Benefit Cosmetics
Bombay Clothing
C28
CustomInk*
DrJays*
DuWop Cosmetics
RocaWear*
Sam Ash Music Stores*
Stila Cosmetics
Threadless
Urban Outfitters*
SECOND LIFE e-Stores
Shopping In Second Life Explained
I Want One of Those
CKIN2U Secondlife
Second Life Apple Store*
Reebok*
1-800-Flowers*
IBM Repair Shop*
Adidas Shop*
Xerox
StyleHive (Social Shopping)
Phillips
Coca Cola Contest
YOUTUBE / VIDEO Podcasts
1800Flowers*
2K Sports
BlendTec
Bowflex*
Buy.com*
Home Shopping Network
IWOOT
Napster*
Overstock.com*
Quiksilver
RadioShack*
Sam Ash Music*
Sephora*
ShopNBC*
ThinkGeek*
Tiger Direct*
Zappos*
User Generated Responses
Reebok: Belly’s Gonna Get You
User Response: Lego’s Gonna Get Ya
Dove: Dove Evolution
User Response: Evolution of a Slob
Online Communities
Attempted Social Community Built around a brand / store:
Calvin Klein
Meet friends and submit user generated videos (contest)
Weber Grills Audio & Video podcasts, interactive recipes
Threadless Rethreaded
Lucky Magazine
Yub.com (Buy.com’s Social Community)
FLICKR Marketing
EBTM t-shirts
NineTails Store
OwlMovement
FLICKR User Uploaded “fan” Photos
Chumby
Chumby Flickr Page
FullBleed
Tea and Crumpets
Threadless
TWITTER
VIRAL Sites
Office Max Elf Yourself*
Fruit of the Loom
Dial Soap for Men
Pet Mustache (Burger King)
Dial Soap Manluge Game
UPS
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